7:45:-8:30 a.m. | Check-in and Networking Breakfast

8:30 a.m. | Program Begins

MORNING SESSION 1: GOING DIGITAL AND LEVERAGING TECHNOLOGY

• How 6 Brands Connect Events and the Internet
• 5 Brands that are Leveraging Social Media
• How 8 Brands are Going Virtual
• 8 Brands that are Harnessing Event Technologies

Mid-Morning Networking Break

MORNING SESSION 2: AMPING UP AND OPTIMIZING

• How 8 Brands Push Events to the Point-of-Sale
• 8 Trade Show Exhibits You Should be Jealous of
• How 7 Brands Retooled Sponsorship Activations
• 5 Brands that are Growing Their Own Proprietary Events

11:30-12:15 a.m. | 2010 Budget-Beater Roundtables

12:15-1:00 p.m. | Networking Lunch

1:00 p.m. | Afternoon Session Begins

AFTERNOON SESSION 1: NEW AND NOTEWORTHY

• 5 A+ Trade Show Booth Activities
• How 8 Brands Collect Data at Events
• How 8 Brands Turned Meetings into Business Theater
• 6 Brands that Throttle Word-of-Mouth

Mid-Afternoon Stretch

AFTERNOON SESSION 2: INTERACTION AND AMPLIFICATION

• 7 Eco-Friendly Brand Experiences
• How 7 Brands Leverage Pop-Up Stores and House Parties
• 7 Wild and Wacky Event Ideas that Paid Off

4:00 p.m. | Countdown… Completed!