7:45:-8:30 a.m. | Check-in and Networking Breakfast

8:30 a.m. | Program Begins

MORNING SESSION 1: ENTER THE DIGITAL AGE

• Combining Digital + Live
• Facebook and Twitter in Action
• The Next Big Social Media
• Web sites and Microsites That Rocked

Mid-Morning Networking Break

MORNING SESSION 2: AMPING UP AND OPTIMIZING

• Pop-Ups and Brand Pavilions Heat Up
• Mobile Tours and Road Shows Shift into (Over)drive
• In-store Experiences Push Sales
• New Tricks for Sponsorship Activations

Networking Lunch

1:00 p.m. | Afternoon Session Begins

AFTERNOON SESSION 1: PLUGGING IN

• Leveraging High-tech Hardware & Software
• RFID and Augmented Reality in Action
• The Power of Combining Video and Live

Mid-Afternoon Stretch

AFTERNOON SESSION 2: INTERACTION AND AMPLIFICATION

• Trade Show Booths Get Turbocharged
  
• B-to-B Meetings and Press Events Evolve
  
• The Power of Influencer Marketing
  
• New Rules of Street and Guerilla Marketing