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Overview

The rules have changed. Your events have changed. Using live experiences to connect with customers has become a 24-7, high-tech, high-touch art form. True strategy is breeding stronger connections. Technology is turning on-site engagements into powerful customer magnets while the power of the Internet has turned what was once a moment in time into a full-time, full-on communications platform.

The economic turnaround has created an upswing in experiential power—and the events of the future will be nothing like the events of the past.

To keep your edge you’ll need to take a peek around the corner. Our one-day Countdown seminar, now in its fifth year, provides a full-day perspective you cannot get anywhere else. Give us one day, and we’ll give you access to almost 100 trends, case studies and best practices. See what the top brands are up to. Learn the new event “vocabulary.” Hear which trends are right around the corner—and which hot ones are cooling down. See videos of actual event campaigns in action. And get the perspective you need to take your game to the next level in 2011.

As always, Countdown offers a “no repeat” format, an entirely new presentation each year that has garnered a loyal following among the world’s top brands and leading agencies.

Sign up now to secure your spot and we’ll see you then.



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